Privacy Policy

1.3 This Privacy Policy applies to all of the personal data we collect about you, including information collected on our websites (including mobile access or apps) where this policy is linked to; all of which are referred to as the “Site” in this policy, and information collected at events, in stores, or via telephone with one of our people.

1.4 Your privacy matters to us, so please do take the time to get to know our practices and, if you have any questions, contact us using our contact details below. This Privacy Policy was last updated on the date listed at the top of this policy and applies from that date.

1.5 We may occasionally amend this Privacy Policy. Any new policy will automatically be effective when it is published on the Site. You should therefore return here regularly to view our most up to date Privacy Policy. You should also print a copy for your records.

1.6 We do not knowingly collect or process data from anyone under the age of fourteen(14) years old. If you are under the age of fourteen(14) years old, you may only use the Site with the approval and involvement or a parent or legal guardian. In the event that we learn that a person under the age of fourteen(14) has provided us with personal information, we will delete such personal information.

2. Who we are

2.1 The company that is responsible for your privacy under this Privacy Policy is Alexander Wang Shanghai Limited, a company incorporated in Shanghai, whose registered address is Room 208, Building 826, No. 1221, West Yan’an Road, Changning District, Shanghai, China. You may contact us through the information as specified in Section 13 below.

3. What information do we collect?

3.1 We collect your personal information directly from you, from the devices you use to interact with us, and from third parties. “Personal information” refers to various information related to an identified or identifiable natural person recorded electronically or by other means, but does not include anonymized information.

3.2 Where we collect your sensitive personal information, such as your precise geolocation information, we only use that information to provide the Site and services, and delete this information as soon as its purpose for collection is complete. Please have a careful consideration before you give us your consent on processing of your sensitive personal information, and you agree that your acceptance of this Privacy Policy shall be deemed that you have given us your separate consent on processing of your sensitive personal information.

3.3 Most of the information we collect is information provided directly by you - for example in customer service, at events, in store, or by our people by phone. This may include:

contact information – information such as name, email address, physical mailing address, and telephone number;
demographic information – such as your birthday, gender, and clothing and shoe size;
professional information – such as your employment background, job description, and related information;
social media – such as your Facebook, Instagram, Twitter, WeChat or Google account details. In some cases, we may use your Facebook, WeChat or Google credentials to allow access to your account with Alexander Wang;
transaction information – your contact information, the products you are interested in, your purchasing requirements;
financial or other payment information – including your card details and billing address, your PayPal account (if any) and any identification numbers needed; and
responses to surveys – information you provide in responding to a survey on the Site, via an app or email, on the telephone or otherwise.

3.4 We may also collect and process other information obtained through the Site or the device you are using, including:

information through ‘My Account’ – information for registration of ‘My Account’ such as your contact information, password, and email preferences. If you are a registered user, we collect information about your access to the reserved area of the Site such as information on the date and time of access and with your consent, information on your interests and preferences in relation to our products and services. We also collect information relating to your orders; including order number, list of products you have ordered and information on their delivery status as well as information on your wish list, which includes your personal collection of favorite items;
location information, including GPS signals sent by a mobile device (precise geolocation information), location information gathered from social media networks or sensor or IP address data from your device;
information from cookies, web beacons or from the internet, including your IP address, browser type, operating system, domain name, access times, which pages you visit within our Site and referring website addresses. Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. You can find out more about how we use cookies and other electronic tracking technologies in our Cookie Policy;
if you ask us to connect with other sites (for example, if you ask us to connect with your WeChat account), or if you agree to accept a message from us via AirDrop on your iPhone or through other guerrilla marketing campaigns, we may get information that way too; and we may collect the content of your communications to us when we record telephone calls when you contact our stores or customer service.

4. Applying to work with us

4.1 If you use the Site to apply to work with us, we will use the information you supply to process your application and to monitor recruitment statistics. Please do not send us any sensitive personal data with your application unless we specifically ask you for it. As a global business we may transfer your details outside of your home country and to other companies in our group. We will ask you to sign up to additional confidentiality and privacy terms if you apply for a job with us.

4.2 If you apply to work with us through a third party, such as a recruitment consultant, please also check their privacy policy before proceeding. We do not encourage unsolicited approaches either directly or from third parties – please do not send personal data to us unless the data subject has read and agrees to this privacy policy.

4.3 We may retain details of candidates who may be of interest to us, either now or in the future, for up to one year. If you would not like us to do that please let us know. Additionally, if your circumstances change – for example you no longer wish to be considered by us for employment – please let us know that too.

5. How do we use your information?

5.1 We use information collected about you as outlined in this Privacy Policy.

5.2 Our primary purpose in collecting your personal data is to conclude an order which you have made for the purchase of our goods and to provide you with services which we believe will optimize your use of the Site. We may use your personal data for the following purposes:

to complete and execute your order for the purchase of our goods on the Site, in stores, or via telephone;
to register on ‘My Account’ and use the services offered to registered users;
to provide the information, services, or support and to manage your Customer Service requests and related after-sales services;
to contact you from time to time with product or service updates;
to send other messages that are useful to the service we provide;
to manage our relationship with you and to carry out any related administration;
to provide personalized, targeted, or location-based content, services, and advertising from us and third parties;
to promote our services, or the services of our suppliers or partners, including by email and via social media platforms (subject to the relevant marketing permissions);
to compare information for accuracy, and verify it with third parties;
to detect, investigate and prevent activity we think may be potentially illegal, unlawful or harmful and to enforce our Privacy Policy and/or other legal terms found on the Site or any other purpose referenced herein or therein;
to carry out surveys, research, including market research, statistical research on site traffic, sales and other commercial information to assist us in improving the services we provide to you and tailor the Site; and
to enable the call recording feature to work and to troubleshoot the service.

5.3 We process your personal data where we have your consent to do so, which you may withdraw at any time, or otherwise where this is necessary for:

the performance of our contract with you for the provision of Alexander Wang or to take preliminary steps at your request;
human resources management in accordance with the labor rules and regulations established in accordance with applicable laws and the collective contracts signed in accordance with applicable laws;
response to public health emergencies, or for the protection of life, health, and property safety of natural persons in emergencies;
news reporting, media supervision, and other activities conducted in the public interest;
us to fulfill our legal obligations
the purposes of the legitimate interests pursued by us or by a third party: or
other purposes or circumstances permissible by applicable laws and regulations.

6. Who may use your information?

6.1 We may disclose your personal data to enforce our policies, to comply with our legal obligations or in the interests of security, public interest or law enforcement in any country where we have entities or affiliates. For example, we may respond to a request by a law enforcement agency or regulatory or governmental authority. We may also disclose data in connection with actual or proposed litigation, or to protect our property, security, people and other rights or interests.

6.2 We may disclose your information to service providers or third parties who help deliver our products and services to you. Examples include hosting our web servers, analyzing data, providing marketing assistance, and providing Customer Service. These companies will have access to your personal information as necessary to perform their functions, but they may not use that data for any other purpose. We may also disclose your information to companies in our group, or with any third party you have asked us to share your personal data with – such as WeChat or any other social media site if you have asked us to connect with your account.

6.3 We may share your personal information with third parties, such as advertising or marketing partners. You may have rights to control the sharing of your personal information.

6.4 If Alexander Wang is sold, or some of its assets transferred to a third party, your personal information may also be transferred to the acquirer, even if they are not in the same line of business as us. Our customer database could be sold separately from the rest of the business, in whole or in a number of parts. Potential purchasers and their advisors may have limited access to data as part of the sale process. Likewise, your personal information may be passed on to a successor in interest in the unlikely event of a liquidation, bankruptcy or administration. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information as described in this policy.

6.5 Please remember that when you share information publicly on the Site, for example a comment on a blog post, it may be indexable by search engines, including Google, which may mean that the information is made public.

7. Third party links and services

7.1 The Site may contain links to third parties’ websites. We are not responsible for the privacy practices or the content of those websites. Therefore, please read carefully any privacy policies on those links or websites before either agreeing to their terms or using those websites.

7.2 We may also use cookies and other tracking technologies, such as Google Analytics, to gather statistics on site usage, as outlined in our Cookie Policy. Please review the privacy policies of those businesses for details of their data collection practices and any choices you may have to control the collection and processing of your personal information.

7.3 If you have asked us to share data with third party sites (such as social media sites), their servers may not be secure.

7.4 Note that, despite the measures taken by us and the third parties we engage, the internet is not secure. As a result, others may nevertheless unlawfully intercept or access private transmissions of data.

8. How do we protect your information?

8.1 We take what we consider to be appropriate technical and organizational measures designed to reduce the risk of unauthorized or unlawful processing of your personal data and accidental loss or destruction of, or damage to, your personal data. While no system is completely secure, we believe the measures implemented by the Site reduce our vulnerability to security problems to a level appropriate to the type of data involved. However, it remains your responsibility:

where you are a registered user with ‘My Account’ for the Site:
to log off or exit from the Site when not using it;
to ensure no-one else uses the Site while your device is logged on to the Site (including by logging on to your device through a mobile, Wi-Fi or shared access connection you are using);
to keep your password or other access information secret. Your password and log in details are personal to you and should not be given to anyone else or used to provide shared access for example over a network. You should use a password which is unique to your use of the Site – do not use the same password as you use for another site or email account; and,
to maintain good internet security. For example, if your email account or WeChat account is compromised this could allow access to your account with us if you have given us those details and/or permitted access through those accounts. If your email account is compromised it could be used to ask us to reset a password and gain access to your account with us. You should keep all your account details secure. If you think that any of your accounts has been compromised you should change your account credentials with us, and make sure any compromised account does not allow access to your account with us. You should also tell us as soon as you can so that we can try to help you keep your account secure and if necessary warn anyone else who could be affected.

9. Where is your information processed?

9.1 Alexander Wang is a global retailer. As a result, we might transfer your personal information to places outside of your home country, for example to companies in our group that are based outside Mainland China such as the USA, European Economic Area and Hong Kong for the purposes outlined in this Privacy Policy. If you are in Mainland China this means that your data may be transferred from Mainland China to another country and stored there, where we (or our suppliers) might process it.

9.2 If we transfer your personal data outside your country we will try to take steps to ensure that your privacy rights continue to be protected in compliance with applicable data protection law and this Privacy Policy.

10. Marketing communications

10.1 If you have given permission, we may contact you by mail, telephone, SMS, text / picture / video message, social media, and email about products, services, promotions, and special offers that may be of interest to you. If you prefer not to receive any direct marketing communications from us, you can opt out at any time. See further “Your rights” below.

11. How long do we keep your information ?

11.1 We will retain your personal data only for the minimum time necessary for the purposes set out in this Privacy Policy, or as is required by applicable law, and then we will delete it.

11.2 We will take the following factors into account when determining the period for us to retain your personal data:

the time you would allow us to retain your personal data;
the necessity for us to provide relevant products and/or services to you as well as the necessity to secure the quality of those products and/or services;
the time needed to resolve relevant disputes; and
the time required by applicable laws or regulatory or governmental authorities for us to provide necessary cooperation or assistance.

12. Your rights

12.1 You may visit your Account to update your account information.

12.2 If you do not wish to receive marketing information from us or wish to opt-out of future email promotions from us, please contact us. Please note that all promotional email messages you receive from us will include an option to opt-out of future email communications.

12.3 We work with service providers and partner with advertising companies that use cookies and other tracking technologies to collect information about your visits to our website and third-party sites, and then use that information to deliver advertisements relevant to your interests. For more information on how we use cookies and other tracking technologies, please visit our Cookie Policy. You may opt-out of interest-based advertising using ad industry opt-out tools by visiting youradchoices.com/control or optout.networkadvertising.org. To effectively manage cookies via browser settings or through ad industry opt out tools, you must opt out and set cookie preferences on all browsers and all devices that you use. If you clear the cookies on your device, you may need to set your cookie preferences again. We are not responsible for the completeness, accuracy or effectiveness of any third-party programs, tools or frameworks, or the information they provide.

12.4 The “Do Not Track” (DNT) privacy preference is an option that may be made available in some web browsers allowing you to opt-out of tracking by websites and online services. At this time, global standard DNT technology is not yet finalized and not all browsers support DNT. We therefore do not recognize DNT signals and do not respond to them. We currently do not recognize opt-out preference signals, such as the Global Privacy Control (available here), as a request to opt-out of the sale or sharing of your personal information.

12.5 You shall have the right to be informed, the right to make decisions on the processing of your personal information, and the right to restrict or refuse the processing of your personal information by us or our suppliers, except as otherwise provided by applicable laws and regulations. You shall have the right to consult and duplicate your personal information from us, except under circumstances as set out in applicable laws and regulations and you may require us to transfer your personal information to a designated personal information processor, which meets the requirements of competent cyberspace administration for transferring personal information. When you are aware that your personal information is incorrect or incomplete, you shall have the right to request us to rectify or supplement relevant information.

12.6 We may charge a small fee depending on your request where that is permitted by law. We will take all reasonable steps to delete your personal data from our system(s) on receiving a valid request, unless restricted by law. We may keep a copy for as long as is necessary in our opinion, in compliance with applicable laws and regulations. You shall send your requests according to this Section 12 through the contact information as specified in Section 13 below. We will respond to any of your above-mentioned requests within 30 days, but we reserve the right to verify your identity before dealing with your request.

13. How do you contact us?

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, we encourage you to contact us by email at customercare@alexanderwang.com or at dpo@alexanderwang.com.